The Curtis coffee brand is much more than just a brand. It is a family-owned business that began in 1941.
Curtis, officially known as Wilbur Curtis, opened their doors as World War II was just getting underway.
A time when much of the United States was in turmoil.
A time when business deals could be done over a simple handshake.
A time when a person’s word held as much weight as any legal document. When honesty, trust, and truth were commonplace and people looked out for their neighbor. These are the values Wilbur Curtis was founded on.
Over 60 years later, the basis of the Curtis company remains strongly entrenched in the highest quality workmanship, personal loyalty, and family values.
Curtis Is A Technology Leader
The Curtis family also understands the landscape of technology is ever-changing. Their goal is not simply to keep up with the Jones’, but to maintain their reputation as a true pioneer in the coffee service industry. Product innovation and solving consumer problems is what drives the team at Wilbur Curtis.
You gotta know your stuff and you gotta know it quick because we’re moving a thousand miles an hour” – Brant Curtis, Marketing Manager.
Their mission is to provide the new technology and products the industry has never seen before. To accomplish that, Curtis hires engineers and other employees who think outside the box. They are not afraid to try new things.
The company is dedicated to the highest standards. Their expectations are so high their technology architects had to develop a method of testing their products to satisfy their own internal level of product satisfaction.
The Curtis company has continued to be an innovator of new products and technologies, introducing many new offerings to the industry:
- Early 1980’s: GEMINI® Coffee Brewing System was originally introduced
- Late 1980’s: ALPHA™ decanter brewers were released
- Early 1990’s: Curtis introduced Primo Cappuccino™
- Mid 1990’s: Wilbur created digitally-controlled coffee equipment with Advanced Digital System™ (ADS) technology
Since the turn of the millennium, they have offered advancements such as more efficient manufacturing facilities, streamlined customer service, as well as the introduction of the brewer-enhancing LCD interface, energy saving machinery, and customized brewing programability through Generation Three™ (G3) technology.
THERMPRO™ is one of the company’s latest offerings to the coffee brewing industry. It combines their highly advanced G3 technology with the ability to create gourmet coffee with a simple press of a button and the ability to serve without a heat source.
Customer Satisfaction On All Levels
In order to truly serve their customers on all levels means Wilbur Curtis has to understand their customers on all levels.
I always think…If I were the customer, what kind of service do I want? What kind of equipment do I want? What kind of quality do I want? I focus on that within our company” – Michael Curtis, VP Operations
Wilbur Curtis has three generations of values, innovation, and customer service behind them. By staying true to their core values and honoring their commitment to product and technology advancements, Curtis remains one of the most trusted names in the coffee brewing industry.
A Business Partner To Trust
At Coffee Makers USA, we are committed to giving you the whole package – quality products and great customer service. That is why we are proud to carry merchandise from Wilbur Curtis. We recognize their family values and appreciate the manner in which they conduct business.
They are devoted to producing quality products without sacrificing good, honest business practices.
In turn, you can feel comfortable knowing you are getting the most advanced technology and durable products made by a company that holds true to their high ethical standards with every Wilbur Curtis purchase.